Ian Landsman, a longtime friend and founder of HelpSpot, just put on recently on his fourth virtual conference (Laracon Online). Attendees voted it a success, and in this long, detailed, specific post he explains all the steps to planning, marketing, and running a virtual conference.
If you are planning a virtual conference, read this post!
With marketing channels constricted to online, maybe it's time for your company to do a virtual conference.
I can think back to the dozen or so Apple events I did the slides for back in the day, and these conferences have three positive, but not obvious benefits:
- It lets your audience/market get a sense of the people behind your product(s),
- It helps formalize and communicate information between various siloed teams,
- It charges up your developers and engineers by making them the stars of the show.